The UK e-commerce market is fragmented with the presence of a significant number of players in the market. However, there are a few large players in the market, such as Amazon UK, that occupy a considerable share in the market. The competitive rivalry in the market is high with various players trying to increase their revenue in the market. Players such as ebay and Asos are also trying to increase their share in the market. As such, the market players are undertaking various strategies such as enhancing the product portfolio, among various others. Moreover, the growing e-commerce industry in the country is also encouraging the development of distribution centers across the country.
- May 2022 - Olsam, a British e-commerce aggregator, announced the acquisition of US-based MarketFleet. Olsam acquires sellers on Amazon and uses its own platform’s data, operational expertise, and technology to drive revenue and profit growth. With the capital raised in 2021, it acquired another aggregator named Flywheel Commerce.
- October 2021- Forest Essentials, a Ayurvedic skincare product, has established a partnership with Lookfantastic.com, Europe's online beauty retailer, situated in London. With the launch in the United Kingdom, the relationship allows the brand to make important inroads toward worldwide expansion. LOOKFANTASTIC is one of the most successful beauty websites in the world, with a portfolio of over 660 premium brands and a revenue share that has increased by 40% year over year in the last four years.